The Architecture of Care: How Hospitality Can (And Should) Influence Healthcare

People want clinical spaces that make them feel comfortable—not spaces that emphasize efficiency at the expense of humanity. Here’s why belonging should be part of healthcare spaces’ treatment plan.
Jan. 7, 2026
5 min read

Key Highlights

  • Hospitals are integrating hospitality principles like natural light, warm materials, and clear navigation to improve patient comfort and recovery.
  • Home-based and hotel-like care models are gaining popularity, offering recovery environments that reflect personal routines and reduce stress.
  • Design strategies borrowed from hospitality aim to support emotional well-being, making healthcare spaces more humane and less institutional.
  • Biophilic elements such as greenery and outdoor views have been shown to reduce stress and support healing for patients and staff.
  • The future of healthcare design emphasizes experience, personalization, and dignity, recognizing their critical role in effective treatment and staff performance.

We tend to treat hospitals and hotels as if they occupy opposite ends of human experience. One is clinical, one is curated. One is built for function, the other for comfort. Yet both words trace back to the Latin hospes, the root of hospitality itself. Early hospitals understood this connection. They offered warmth, food, and a sense of presence that extended beyond treatment. Over time, that atmosphere thinned as hospitals evolved into systems centered on efficiency rather than ease.

Today, most hospitals feel a long way from hospitality. They are regulated environments shaped by compliance, throughput targets, and operational flow. The food is often emblematic of this shift: engineered for cost, not care. Yet nourishment does not need to be elaborate. It needs to acknowledge the person receiving it. The fundamentals of comfort are modest, but they matter.

This gap between clinical necessity and human expectation has prompted a small but meaningful shift in how some care is delivered, particularly for those with the means to choose alternatives. Home-based providers such as Silverchain in Australia deliver hospital-level care in domestic settings, where patients recover among familiar textures and routines. For certain conditions, the home becomes a more effective environment than the ward. People eat better, sleep better, and feel more at ease when the surroundings reflect their own habits and identity.

Alongside this, hotel-based recovery is emerging as an adjacent pathway. In Melbourne, St Vincent’s Private Hospital and Epworth Healthcare have partnered with the Park Hyatt to offer postnatal stays. Mothers receive clinical support in rooms designed for rest, with materials, lighting, and spatial proportions that promote restoration rather than endurance. The model acknowledges that the early days of recovery benefit from an environment that reduces friction instead of amplifying it.

These approaches are not indulgent. They reflect an underlying shift in expectations about what care should feel like. Increasingly, people want clinical competence delivered within environments that still treat them as individuals. They want spaces that modulate stress rather than add to it. They want to feel oriented, not overwhelmed.

This shift in sentiment sits against a backdrop of immense pressure on global healthcare systems. Aging populations, rising rates of chronic illness, and persistent workforce shortages are pushing hospitals to their limits. The question is no longer whether efficiency is essential but whether it must come at the expense of humanity. Hotels and restaurants offer a counterpoint. They show how design can carry emotional labor, absorbing complexity through atmosphere, layout, and the sequencing of experience. Light, acoustics, materials, and circulation patterns signal how a space should feel long before a staff member speaks.

Across Scandinavia, Australia, and parts of the United States, some hospitals have begun to adopt this logic. Designers are integrating natural light, controlled acoustics, and warmer materials into clinical settings. New maternity wings, cancer-care centers, and ambulatory facilities are being shaped around principles more often found in hospitality: generous thresholds, clear wayfinding, tactile furnishings, and spaces that offer relief from institutional sameness. A 2025 review by the Queensland University of Technology found that biophilic elements such as greenery, natural materials, and outdoor views reduced stress and supported recovery for both patients and staff. Evidence-based design is moving from the periphery to the center of healthcare planning.

Beyond hospitals, a new tier of wellness and longevity clinics is reshaping expectations altogether. Remedy Place in Los Angeles and New York treats recovery as an experience rather than a transaction, blending social rituals with restorative therapies. Aeon Clinic in Dubai offers longevity medicine within interiors shaped like a private residence, with considered materials and lighting that support calm focus. Geneviv Clinic in London combines women’s health with spatial refinement, creating environments that feel reassuring without being clinical. These are not spas. They are medically informed spaces that understand the role design plays in mood, behavior, and adherence to treatment.

What connects these models is not luxury. It is an understanding that personalization, spatial design, and experience are now fundamental to care. People want places that acknowledge their emotional baseline as much as their physical condition. They want clarity, proportion, and coherence in the spaces where they recover. They want fewer harsh transitions between public and private zones. They want environments that feel ordered rather than overwhelming.

The thread running through all of this is the reinstatement of hospitality within healthcare. Not hospitality as indulgence, but as competence in shaping how a person feels in a space. When hospitals borrow cues from hotels, they are not diluting their purpose. They are strengthening it. Patients who feel oriented, respected, and comfortable recover better. Staff working in thoughtfully designed environments perform better. Operational tasks become smoother when the environment supports them rather than obstructs them.

People remember how they were made to feel. They recall the room, the light, the proportions, the sense of being treated as a person rather than a process. As wellness becomes a baseline expectation rather than a luxury, healthcare environments will increasingly be judged by their ability to offer dignity and reassurance under pressure.

The future of care will not be defined by throughput alone. It will belong to providers who recognize that experience, space, and belonging are part of the treatment plan.

About the Author

Hugo Lamb

Hugo Lamb is a Group Strategy Director at global place brand ERA-co. He is a passionate placemaker with a background in major project and precinct strategy, experience design, social innovation, and leading hospitality. Working globally, Hugo loves exploring the complex fabric of cities, uncovering stories and insights, and creating new destinations. From unlocking new opportunities through evidence-based visioning, to creating experience masterplans that uplift the identity and human connection of neighbourhoods, and developing brand strategies for some of the most ambitious players in the built environment, Hugo's work is fundamentally about collaboration for a better world.

Zoe Crawforth

Zoe Crawforth heads up the Australian and Asian operations of ERA-co’s Brand Experience business. Building on a 20-year career in brand, marketing, and communication, Zoe ensures each project combines strategic rigour, intelligent brand thinking, and inspired creativity. The result is compelling physical and digital placemaking. From her base in Melbourne, Zoe maintains strong relationships with clients and collaborators across the region. Her diverse experience has helped shape the continued evolution of iconic brands, as well as establish new brands with an original voice and a confident launch to market. Highly collaborative, team-oriented, and consistently positive, Zoe is proud to bring a fresh perspective to brands for clients unafraid to push the envelope in residential, commercial, health, hospitality, education, retail, and utilities sectors.

Sign up for our eNewsletters
Get the latest news and updates

Voice Your Opinion!

To join the conversation, and become an exclusive member of Buildings, create an account today!