Betsy Conroy has spent the past three decades writing quality technical content and leveraging that content to launch impactful integrated marketing campaigns. She started her career as a technical and promotional writer for medical, security, and environmental corporations. In early 2000, she became an independent freelance writer, editor, and content consultant, focusing primarily on B2B manufacturers and associations in the electrical, networking, and telecommunications industries. Betsy frequently publishes content in a variety of industry publications on behalf of her clients and is also a contributing writer to Smart Buildings Technology Magazine. She was previously a monthly contributing writer to Cabling Installation & Maintenance Magazine and chief editor of BICSI News Magazine for five years where she was instrumental in bringing the publication from a newsletter status to that of a preeminent trade magazine and helping to launch BICSI’s premier publication, ICT Today.