Solidifying a commitment to long-term sustainability goals, Magnom Properties and Forbes, at the 53rd Annual Meeting of the World Economic Forum (WEF) in Davos, Switzerland, jointly announced plans to build "an innovative, environmentally responsive tower" set in the heart of the rising New Administrative Capital in Cairo, Egypt.
As stated by a press release, envisioned by Adrian Smith + Gordon Gill Architecture (AS+GG Architecture), the planned ‘Forbes International Tower’ marks the start of a new era of building design as Magnom Properties, a subsidiary of Rawabi Holding, pushes the boundaries of modern construction to pursue a zero-carbon strategy in collaboration with Forbes.
The partnership, which marks the first time that Forbes has branded a commercial tower, was announced on the concluding day of WEF 2023 where world leaders and experts discussed, amongst other important topics, the need for mainstreaming smart and sustainable climate solutions in urban development to enhance the livability, efficiency, and productivity of cities.
A Memorandum of Understanding to develop the project was signed at the Dome at WEF by Abdulaziz Al Turki, Group Chairman of Rawabi Holding and Chairman of Magnom Properties, and Mike Federle, CEO, Forbes, in the presence of Othman A. Ibrahim, CEO of Rawabi Holding, Vice Chairman of its Board of Directors and Vice Chairman of Magnom Properties; Maged Marie, CEO, Magnom Properties; and architects Adrian Smith and Gordon Gill.
The partnership agreement comes under the backdrop of a global study that has underpinned the strength of real estate in the Middle East as a core driver of economic growth and investment of choice buoyed by strong demand fundamentals, high GDP growth, and diversification strategies in the non-oil sector.
"We are excited to partner with Magnom Properties to work with the world-renowned architect, Adrian Smith, and build the first sustainable international tower under the Forbes name,” said Mike Federle, CEO, Forbes. “Forbes continues to create impact around the world, whether it be our trusted brand of journalism, summits to promote women’s rights or the power of entrepreneurial capitalism, to endeavoring to build a cutting-edge and responsible tower where businesses can thrive in the heart of one of the most iconic cities in the world.”
Located in the northern Central Business District of Cairo’s New Administrative Capital, the innovative commercial tower as planned harnesses the power of surrounding natural resources and elevates energy performance standards with a solar panel rooftop, fully automated HVAC field devices, and modern intelligent building technology. The harmonious biophilic designs assist in air circulation, brings nature indoors, and aims to enhance employee wellbeing.
“The visually striking, beautifully futuristic 'Forbes International Tower,’ by Adrian Smith + Gordon Gill Architecture, is a contextually responsive soaring glass, steel, and photovoltaic-laced design. The tower features captivating curves of glass and steel that launch skyward to form 55 floors of flexible office space and two stories of high-end retail experiences,” commented Adrian Smith.
Gordon Gill added: “Marked by a conscious commitment to exploring low carbon pathways, the ‘Forbes International Tower’ adheres to the highest standards of green building principles and will utilize several advanced technologies in partnership with leading global partners to drive energy efficiency and reduce emissions. More details will be released in due course.”
“Having launched Forbes Global Properties, our first real estate brokerage business, three years ago, we are taking an important step forward in our real estate plans with the development of Forbes International Tower, the first commercial building in the world with the Forbes brand,” said Peter Hung, president, Licensing and Branded Ventures, Forbes.
Maged Marie, CEO, Magnom Properties, concluded: “We are happy to announce the signing of our agreement with Forbes at WEF 2023, where constructive dialogues on issues of global importance are inspiring action to shape a better future for all. We are partnering with some of the best brands in the world to harness advanced technologies and deliver a carbon neutral development that represents the best in architectural design, green building standards, and sustainable engineering and specification.”
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