M.C. Dean unveils 'Modular Mission Critical' rebranding with new manufacturing plant

On Nov. 30, M.C. Dean announced a rebranding of its 15-year old modular delivery product line, to better represent the company's expertise and industries it serves, from "ModularMEP" to the "Modular Mission Critical" platform.

The firm said the rebranding more accurately reflects the full suite of products and services delivered by M.C. Dean. According to a company press release:

Modular Mission Critical™ ... is a product line designed and manufactured by M.C. Dean to enable customers to rapidly deploy power, communications, security, life safety, mechanical, and automation systems for mission critical environments, regardless of size and complexity.

"This new brand name differentiates us in the marketplace and defines our primary focus on complex work for critical environments where customer demands for speed to market, quality, and 24x7 performance are paramount," commented Bill Dean, M.C. Dean's chief executive officer.

A new website is now live at modularmissioncritical.com, with details about M.C. Dean's industry experience, focus on safety and quality, use of lean manufacturing, and the state-of-the-art technology and equipment that make modular construction successful.

"This new website is a great resource for educating our clients and partners about the breadth of our expertise, the benefits of modular delivery, and our proven processes that enable us to deliver thousands of modules successfully each year," said Mike Keatley, M.C. Dean's senior vice president for engineering and construction.

Beyond the company's engineering and manufacturing expertise, M.C. Dean employs certified riggers and logistics crews, as well as a fleet of trucks to ensure safe transportation and installation of its modular solutions.

New manufacturing and storage facility

On Dec. 8, M.C. Dean announced recently broke ground on a new 168,000-square-foot Modular Mission Critical manufacturing and storage facility at its Center for Innovation and Industry in Caroline County, Virginia. The Modular Mission Critical name will also be used for this new manufacturing facility located in Ruther Glen, Virginia, which has plans for continued expansion.

The construction marks the third phase of what is now a $48.5 million expansion effort since 2019, which is well above the original commitment by the company set for $25 million.

Construction on the new building began in September 2022 and will be completed by June 1, 2023. The total investment for this portion of the expansion will be $23 million and will serve M.C. Dean's growing workforce in the area of nearly 400 employees.

"The demand for modular delivery, which involves complex design, off-site manufacturing, and digitization of construction activities, continues to grow across our customer base, especially for mission critical environments," said M.C. Dean CEO Bill Dean. "This expansion is imperative to our ability to lead the industry in modular systems delivery while bringing even more jobs to the region."

The expansion will increase the company's manufacturing space to more than 480,000 square feet, enabling increased production capability for top customers in the data center, healthcare, manufacturing, transportation, and federal markets.

M.C. Dean has made three rounds of investment at this location over the past 19 years with the support of Caroline County and the Virginia Economic Development Partnership. Today, the 585-acre site is a cornerstone of the firm's strategic growth and a model for economic development in partnership with Caroline County.

Reginald Underwood, chairman of the Caroline County Board of Supervisors from the Reedy Church District, commented:

"M.C. Dean, a global innovator in modular design and delivery, continues to elevate Caroline County to be a leading technology employment center in the region, stimulating growth and employment while operating in a rural community with an outstanding quality of life. Strategically located along the I-95 corridor between Washington, D.C. and Richmond, Caroline County is ideal for manufacturing and data centers. Caroline County welcomes additional growth and development through technology investment while maintaining thousands of acres of unspoiled natural beauty."

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